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Research papers

Maintaining the representativeness of results from an audience measurement panel

This paper discusses issues relating to the representativeness of data obtained from an audience measurement panel. The paper gives a broad overview of most factors which have a key influence on representativeness but concentrates on the practical...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Alan Yates, Peter Doe
May 1, 1994
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Citation

Yates and Doe (1994a, May 01). Maintaining the representativeness of results from an audience measurement panel. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/maintaining-the-representativeness-of-results-from-an-audience-measurement-panel